You know you need an author website. What you don’t know is where to start. Whether you’re DIYing your website or having your author website built by a web designer like me, choosing where to build your author website is a good place to start.
I believe strongly in taking time to evaluate not just your current goals and needs but you future ones. That includes considering your website builder so you pick the one that will serve your author career for the long run.
What is a Website Builder
Today, most websites are built with website builders – software programs that you can use to create a website. It can also be called a platform.
Platform has two definitions that are related to author websites.
Platform in marketing:
“a means or opportunity to communicate ideas or information to a group of people”
- Includes your website, social media, and other online ways you connect with people
Platform in software:
“an application or website that serves as a base from which a service is provided”
- Includes websites builders and programs
We will use both the terns website builder and website platform.
Key Features to Look for when Choosing Where to Build your Author Website
Being an author isn’t usually a one-and-done thing, so your author website shouldn’t be either. Choose a website builder that will serve your current needs and can expand as your needs grow.
Nine things to consider when deciding on a website builder.
You’ll want to consider when choosing where to build your author website:
- User-friendliness: All of the platforms I list below are easy to learn. None require code, all have themes to jumpstart the process, and all use a drag-and-drop editor.
- Growth potential: Will this platform support your website needs both now and in the future?
- Mobile responsiveness: over 50% of all web traffic comes from mobile devices. And as of July 2024, Google is no longer including websites in search results if they are not mobile friendly.
- Customization: You don’t want your website to look like a cookie-cutter. So being able to tweak the colors, fonts, and design is important.
- Newsletter Integration: email marketing is the best way to market and build an audience, so make sure you have a website platform that will support this!
- Blogging: Blogs can be used for a lot more than long-form weblogs! You can use it for announcements, news, sharing events, and a lot more.
- SEO features: search engine optimization is not something most beginners will dive into (but check out these easy tips!), but it’s very important for discoverability.
- E-Commerce: if you’re planning to sell anything on your website, make sure you select a website platform that supports that.
- Ongoing cost: It costs money to have a website on the internet. The cost can vary depending on a number of factors, including how much maintenance work you are doing yourself vs. paying for, whether it includes a security certificate, hidden charges, etc.. When you compare costs, compare what is included!
Should Authors use a free website option?
Free websites aren’t a good idea for authors because they don’t perform well and can look unprofessional. Consider:
- Domain names matter and the free ones don’t pass muster. Free website plans tack part onto your URL address – so instead of YourNameHere.com, it ends up being YourNameHere.Platform.com. That matters more than you might think. That little addition will make it harder for people to find you in a Google search and looks less professional.
- Limited features. Most of the free options also greatly limit the features of your website so you may not have access to the basic features and functions you need for your author website. Like a newsletter.
A final note on user-friendliness.
Which website builder is the easiest? I see this question online a lot, and the answers are always varied and contradictory. That’s because few people actually try more than one, they tend to pick one and stick with it.
The one you already know how to use will always be easiest! I’ve noticed that when people do try out more than one website builder, 99% of the time they will say that the first one they used was the easiest. My take: the popular ones are all fairly equal in ease. Once you’re used to doing things one way, though, it can be hard to switch.
The better questions is: which website builder will support my author career in the long term?
If they’re all fairly easy to learn as a beginner, set yourself up for success by choosing a website builder that will be able to cover your needs now and in the future. (That also means you never have to re-learn on a whole new platform!)
Get our free Guides
Your contact info will never be shared. You can unsubscribe at any time. (But we’ll miss you.)
Review of the most common Website Builders for Authors
I’ve compiled information on three website builders that I think are good options for authors – self-hosted WordPress, SquareSpace, and Wix. Along with a thorough comparison chart below.
Self-hosted* WordPress – Best for Growth Potential – My choice!
WordPress remains the most used website builder – 43% of all websites are built with WordPress. It’s the most versatile and widely used website builder, which makes it the winner for best growth potential for author websites. It runs simple websites all the way up to complex websites for memberships and large web stores.
Why choose Self-hosted* WordPress:
- Available themes to get you started
- Highly customizable
- Tons of plugins, integrate just about anything
- Less expensive if you do website maintenance yourself
* Note – WordPress has three different definitions which can get confusing. Here I’m talking about self-hosted WordPress with hosting bought through a hosting company instead of WordPress .com
SquareSpace – Best for Clean Design
SquareSpace is a fast-growing platform, known for clean designs. It can be a good choice for a portfolio website.
Why choose SquareSpace:
- Themes are sleek and clean
- Customizable
- Plugins and features for the features authors usually need
Wix – Best for Simple Websites
Wix does simple websites well. It has fewer options which may make it easier for new DIYers but can be limiting in the future.
Why choose Wix:
- Simple builder
- Basic integrations
- Themes available.
Website Builder Comparison Chart for Authors
Now let’s dive into the detailed comparison of three top options for where to build your author website. I’ve rated each platform on nine different categories based on the list of features to consider above. Each platform is rated on a scale of 1 to 5 with 5 being the highest possible rating.
| WordPress (43% of all websites!) | SquareSpace (2% of all websites) | Wix (2% of all websites) | |
|---|---|---|---|
| Best for… | Growth potential Blogging | Clean Design | Simple Websites |
| Growth Potential Will this platform allow your website to grow as your career grows? | 5 WordPress is powerful and versatile | 3.5 Limited integrations and advanced features may limit you in the future. | 3 Wix doesn’t have as many advanced features. If you need them later, moving from Wix is very (very) hard. |
| Features How many features does this platform support? | 4.5 Just about anything you could want! | 3.5 Missing some integrations and advanced features | 3.5 Missing some integrations and advanced features |
| Ease of Use How easy is it for a beginner to learn to use? | 4 Themes, templates, and drag and drop editor for design | 4.5 Themes, templates and drag and drop builder for design | 4.5 Templates and drag and drop editor for design. |
| Blogging How well does this platform support blogging? | 5 Best for blogging! | 3.5 Missing some features | 4 Good features, you may run into storage limits if you have a lot of content. |
| Portfolio How well does this platform support visual portfolios? | 5 Great for sharing a portfolio | 5 Great for Sharing a portfolio | 4 If you have a lot of media to share, you may run into storage limits! |
| Newsletter integration How easy is it to add a newsletter sign-up to a website? | 5 All newsletter platforms can be added to a WordPress Site | 3 Harder to setup and Mailchimp is the only directly supported option | 4 More (but not all) options for newsletter integration. Don’t recommend their own platform |
| Cost How much will the website cost? | $-$$$ Options range, but usually the most economical | $$-$$$ | $$ |
| Maintenance Time After your website is built, how much time will it take to keep it in good running order? | Either do yourself or pay for a website care plan. | Included | Included |
| SEO Search Engine Optimization (SEO) is the process of improving your website so it is more visible on Google searches. That impacts how easy it is for people to find you. If you’re looking to improve your site later, this is the a great place to start. | 5 Has full SEO abilities | 3 Has most SEO abilities | 3.5 Basic SEO abilities |
My pick for Author websites: Self-hosted WordPress
I’ve used all of these platforms, but WordPress is still my favorite! It’s not just me – WordPress is the most used website platform in the world with a whopping 43% of all websites. (That’s 20x higher than the next platform.) So if you’re stuck on where to build your author website, start with self-hosted WordPress!
Here’s why I think WordPress is a good choice for beginners
Building a website and learning a website platform is an investment in time. The growth potential, features, and customizability of WordPress means that you aren’t having to start over in a few years when you’ve outgrown another platform. Plus, if you want to bring on a web designer later to add advanced features or rebuild the site, myself and many others work in WordPress.
Need help with your Website?
Whether your building an author website from scratch or redesigning to meet your changing needs, we’re happy to help.
Editors update: this post was originally posted on November 9th, 2023 and most recently updated on November 16, 2024.
