small business

Free virtual summit • February 19, 2026 From Hidden to Higher Income Summit The 7-step Authority Blueprint for Purpose-Driven Entrepreneurs who are ready to be seen, heard, and paid what they're worth

I’m Speaking at the From Hidden to Higher-Income Summit 2026

I’ll be speaking at the From Hidden to Higher-Income Summit on February 19th—an event for purpose-driven entrepreneurs who are ready to stop hiding and build authentic, relationship-based marketing that actually serves their customers. The summit is free to attend. This summit is for people doing meaningful work whose expertise isn’t reflected in their visibility or

I’m Speaking at the From Hidden to Higher-Income Summit 2026 Read More »

How to Market During Difficult Times: What to do when the world is on fire

How to Market During Difficult Times: What To Do When the World Is on Fire

If you’re struggling to market right now, you’re not alone. You’re dealing with ongoing trouble—a steady backdrop of bad news punctuated by major tragedies. Just when one thing fades from the headlines, another takes its place. There’s very little collective exhale. In that kind of environment, marketing can start to feel… weird. Or wrong. Or

How to Market During Difficult Times: What To Do When the World Is on Fire Read More »

5(+1) Website Mistakes that Drive Customers Away And How to Fix them

5(+1) Website Mistakes That Drive Customers Away: And How to Fix Them!

As a small business the last thing you want is for your website to drive away customers. First impressions matter – research shows it takes just 0.05 seconds for someone to decide whether they trust your site enough to stick around. That means if your website is slow, confusing, or outdated, you could be losing

5(+1) Website Mistakes That Drive Customers Away: And How to Fix Them! Read More »

What Marketing Tactics Actually Impact Book Sales? 3 Best Author Marketing Strategies to sell more Books - Guest post my Erika Sargent, the Author Marketer

What marketing tactics actually impact book sales?: The Three Best Author Marketing Strategies to Sell More Books

Today’s guest post is from Erika Sargent, the Author + Marketer, who shares insights on the best author marketing strategies to sell more books. Instagram. TikTok. YouTube. Facebook. Pinterest. LinkedIn. Reddit. These are just a few social media rabbit holes your readers can fall down.  Outside of social media, there are so many other distractions

What marketing tactics actually impact book sales?: The Three Best Author Marketing Strategies to Sell More Books Read More »

Blog post: Why you need a Small business website - 9 statistics explain why

9 Statistics Show Why Small Businesses Need a Website in 2024

Do small businesses need a website? That question came up in my networking group recently. Everyone agreed: the answer is yes! Yet it was clear that lots of small business owners didn’t know why they need a website.  This blog post will tell you why you need a website in terms of things you actually

9 Statistics Show Why Small Businesses Need a Website in 2024 Read More »

How Much Does An Author Website Cost?

How Much Does an Author Website Cost?

This is one of the most common questions I hear from authors. As an author myself, I get it. You need a website. Even if you have the expertise already (or could figure it out), you’re probably pressed for time. It’s hard enough finding time to write and market, let alone sideline as a web

How Much Does an Author Website Cost? Read More »

The Smart Writer's Guide to Goal Setting

The SMART Writer’s Guide to Goal Setting: 16 Goals for Author Success

Setting goals as a writer is easy, sticking to them is hard – but this post will help. I’m an author as well as a web designer, so I’ve been there. You know what you want to achieve (finish that WIP, get published, maybe make some money at it…?) but getting there is hard.  This

The SMART Writer’s Guide to Goal Setting: 16 Goals for Author Success Read More »

Do Authors Need an LLC? 5 Pros and Cons of an Author LLC

Do authors need an LLC? 5 pros and Cons of an Author LLC

By Ann Koppuzha, Powerhouse Legal Strategy A question I often see is: Do authors need an LLC? This post will give 5 reasons you may want an LLC for your writing business.  Do authors need an LLC? You’re automatically a sole proprietor. When you embark on any business venture, the government stylishly tags you as

Do authors need an LLC? 5 pros and Cons of an Author LLC Read More »