small business strategy

Free virtual summit • February 19, 2026 From Hidden to Higher Income Summit The 7-step Authority Blueprint for Purpose-Driven Entrepreneurs who are ready to be seen, heard, and paid what they're worth

I’m Speaking at the From Hidden to Higher-Income Summit 2026

Leave a Comment / Event, Marketing, Uncategorized /

I’ll be speaking at the From Hidden to Higher-Income Summit on February 19th—an event for purpose-driven entrepreneurs who are ready to stop hiding and build authentic, relationship-based marketing that actually serves their customers. The summit is free to attend. This summit is for people doing meaningful work whose expertise isn’t reflected in their visibility or

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How to Market During Difficult Times: What to do when the world is on fire

How to Market During Difficult Times: What To Do When the World Is on Fire

Leave a Comment / Marketing /

If you’re struggling to market right now, you’re not alone. You’re dealing with ongoing trouble—a steady backdrop of bad news punctuated by major tragedies. Just when one thing fades from the headlines, another takes its place. There’s very little collective exhale. In that kind of environment, marketing can start to feel… weird. Or wrong. Or

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FREE 5 day reflection and goal setting series: Bookend Your Year

Free Goal Setting Series for Small Business Owners, Creative Entrepreneurs, & Authors

Leave a Comment / Author, Goal setting, Small business /

Running a small business or creative career means juggling ideas, deadlines, and decisions—often all at once. As the year comes to a close, it’s the perfect moment to pause, reflect on what actually worked, and set goals for the year ahead that fit both your ambitions and your capacity. Bookend Your Year is a FREE 5-day goal setting email

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3 Book Marketing Misconceptions and What to Do instead

3 Book Marketing Misconceptions and What to Do instead

Leave a Comment / Author Tech Tips, Email Marketing, Marketing, Small business tips /

Today I’m sharing a post I wrote for Jane Friedman’s blog. Show of hands, writers, how many of you love book marketing? I can’t see through your screen, but I know very few of you have your hands up. Authors hate what they think marketing is. Like most writers, I was not initially thrilled with

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What Marketing Tactics Actually Impact Book Sales? 3 Best Author Marketing Strategies to sell more Books - Guest post my Erika Sargent, the Author Marketer

What marketing tactics actually impact book sales?: The Three Best Author Marketing Strategies to Sell More Books

Leave a Comment / Author, Author Tech Tips, Marketing /

Today’s guest post is from Erika Sargent, the Author + Marketer, who shares insights on the best author marketing strategies to sell more books. Instagram. TikTok. YouTube. Facebook. Pinterest. LinkedIn. Reddit. These are just a few social media rabbit holes your readers can fall down.  Outside of social media, there are so many other distractions

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Support maui and Win: Bookish Maui Wildfire Relief Auction

Leave a Comment / Author, Branding, Design, Marketing, SEO, Websites, WordPress, Writer website /

One of the things I love about the writing community is how they pitch in when help is needed. Maui has been devastated by wildfires, so a group of authors put together the Books For Maui, a bookish wildfire relief auction to support the community groups working on the ground to provide relief. I donated

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How to Block ChatGPT from Your Website (So Your Content Isn’t in Their AI)

How to block ChatGPT from your website (so your Content isn’t in their AI)

Leave a Comment / Author Tech Tips, Business Tech Tips, Small business tips, Small business website, Websites, WordPress, Writer website /

ChatGPT just released directions on blocking them from using your website to train their AI. Writers, artists, and creative entrepreneurs especially should consider blocking ChatGPT on their websites. Yesterday I scrapped my morning plans to tell as many people as possible. Today I’m taking a bit more time to explain why it was important enough

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