marketing strategy

Free virtual summit • February 19, 2026 From Hidden to Higher Income Summit The 7-step Authority Blueprint for Purpose-Driven Entrepreneurs who are ready to be seen, heard, and paid what they're worth

I’m Speaking at the From Hidden to Higher-Income Summit 2026

I’ll be speaking at the From Hidden to Higher-Income Summit on February 19th—an event for purpose-driven entrepreneurs who are ready to stop hiding and build authentic, relationship-based marketing that actually serves their customers. The summit is free to attend. This summit is for people doing meaningful work whose expertise isn’t reflected in their visibility or

I’m Speaking at the From Hidden to Higher-Income Summit 2026 Read More »

How to Market During Difficult Times: What to do when the world is on fire

How to Market During Difficult Times: What To Do When the World Is on Fire

If you’re struggling to market right now, you’re not alone. You’re dealing with ongoing trouble—a steady backdrop of bad news punctuated by major tragedies. Just when one thing fades from the headlines, another takes its place. There’s very little collective exhale. In that kind of environment, marketing can start to feel… weird. Or wrong. Or

How to Market During Difficult Times: What To Do When the World Is on Fire Read More »

3 Book Marketing Misconceptions and What to Do instead

3 Book Marketing Misconceptions and What to Do instead

Today I’m sharing a post I wrote for Jane Friedman’s blog. Show of hands, writers, how many of you love book marketing? I can’t see through your screen, but I know very few of you have your hands up. Authors hate what they think marketing is. Like most writers, I was not initially thrilled with

3 Book Marketing Misconceptions and What to Do instead Read More »