branding
3 Book Marketing Misconceptions and What to Do instead
Today I’m sharing a post I wrote for Jane Friedman’s blog. Show of hands, writers, how many of you love book marketing? I can’t see through your screen, but I know very few of you have your hands up. Authors hate what they think marketing is. Like most writers, I was not initially thrilled with
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What marketing tactics actually impact book sales?: The Three Best Author Marketing Strategies to Sell More Books
Today’s guest post is from Erika Sargent, the Author + Marketer, who shares insights on the best author marketing strategies to sell more books. Instagram. TikTok. YouTube. Facebook. Pinterest. LinkedIn. Reddit. These are just a few social media rabbit holes your readers can fall down. Outside of social media, there are so many other distractions
9 Statistics Show Why Small Businesses Need a Website in 2024
Do small businesses need a website? That question came up in my networking group recently. Everyone agreed: the answer is yes! Yet it was clear that lots of small business owners didn’t know why they need a website. This blog post will tell you why you need a website in terms of things you actually
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How Much Does an Author Website Cost?
This is one of the most common questions I hear from authors. As an author myself, I get it. You need a website. Even if you have the expertise already (or could figure it out), you’re probably pressed for time. It’s hard enough finding time to write and market, let alone sideline as a web
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The SMART Writer’s Guide to Goal Setting: 16 Goals for Author Success
Setting goals as a writer is easy, sticking to them is hard – but this post will help. I’m an author as well as a web designer, so I’ve been there. You know what you want to achieve (finish that WIP, get published, maybe make some money at it…?) but getting there is hard. This
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